Nowhere is safe!

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The most epic weekend thus far in my 19 years of life has arrived and gone yesterday. Waiting anxiously each year for almost 10 years between the movie releases has taught me patience.
Harry Potter, just like a well branded firm, has established it's name in the world. Ask someone what Harry Potter is, and even if they have never seen it, they'll still have an opinion about it. For those that have been loyal followers, or just caught on, emotion can be felt and heard in their voice when they speak of the Harry Potter series. This value-based relationship has promoted Harry Potter through word of mouth, good reviews, and loyal fan sites.This is really important, because just like in marketing a product, exposure is necessary to get people knowledgeable about a good or product.
The advertising in Harry Potter has been so successful that the last movie, Harry Potter and the Deathly Hallows Part 1 has been so successful that "it enjoyed the best opening weekend of any previous films from the franchise, exceeding the record from Goblet of Fire, which earned $102.7 million in 2005" as said on MailOnline. I am especially impressed with the design and feel of the visual marketing material. It's very professional and has the moody, dark feel to it. 
I think that one of the factors that could relate to Harry Potters success is also anticipation and mystery regarding the series. Just like apple, which releases products every year or so, Harry Potter movies are released in the same fashion. This leads to the mystery and excitement of feeling anticipated all while having something to look forward to until the date of release. Many thought Harry Potter would just be a fad, like Phat Farms, Beanie Babies, or Tomagotchi. But unlike these short lived examples, the Harry Potter franchise pops back up each year, constantly rejuvenating it's fan base. 
LONG LIVE HARRY POTTER!
Now lets all wait 8 months in till PART 2!!!!!!!!
The video linked: Harry Potter 7 Part 1 Trailer .