The Last Exorcism marketing team has been utilizing their online sources well in order to promote their genre of horror to the rest of the world through the use of an interactive website called 'Chat Roulette'. After flirtatious giggling and slowly unbottoning her shirt, the girl in this video ends up scaring the bejezus out of her poor victims. :) No wonder they call it shock marketing. If something scares you enough, you will be thinking about it for the rest of the week!
Watch this video:
Im sure many of you, or atleast some, have heard of the website called 'Chat Roulette'. If not, then all you need to know is that the website uses your webcam to connect you with some random person around the world who is using the program as well. Sometimes you might not even meet people, but rather body parts.
The cool thing in this case is that the marketing team for the movie decided to project it's film onto a website which has supposedly already lost it's hype. This brought more attention to the website, and also to the movie itself, especially since the poor souls in the videos were incredibly funny to watch. To further promote the film, the reactions were recorded and posted on viral websites such as youtube, marketing the movie even more.
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